A mission statement is a declaration of an organization’s core purpose and values. It serves as a guide for decision-making and helps to align the actions of employees with the overall goals of the organization. The mission statement of Road Runner Sports is “to inspire and empower people to achieve their fitness goals.” This mission statement reflects the company’s commitment to helping people live healthier, more active lives.
Road Runner Sports was founded in 1983 by two runners who were passionate about helping others achieve their fitness goals. The company has since grown into one of the largest specialty running retailers in the United States. Road Runner Sports offers a wide range of running shoes, apparel, and accessories, as well as training programs and events. The company’s mission statement is central to everything it does. Road Runner Sports believes that everyone has the potential to achieve their fitness goals, and they are committed to providing the resources and support people need to succeed.
The mission statement of Road Runner Sports is important because it provides a clear and concise statement of the company’s purpose. This helps to ensure that all employees are working towards the same goals and that the company’s actions are aligned with its values. The mission statement also serves as a marketing tool, helping to attract customers who share the company’s values.
FAQs Regarding Road Runner Sports’ Mission Statement
This section addresses some of the most frequently asked questions regarding Road Runner Sports’ mission statement: “To inspire and empower people to achieve their fitness goals.”
Question 1: What is the purpose of Road Runner Sports’ mission statement?
Road Runner Sports’ mission statement serves as a guiding principle for the company’s operations and decision-making. It outlines the company’s core purpose and values, ensuring that all employees are working towards the same goals and that the company’s actions align with its values.
Question 2: How does Road Runner Sports’ mission statement benefit customers?
Road Runner Sports’ mission statement benefits customers by providing them with a clear understanding of the company’s commitment to helping them achieve their fitness goals. This helps to build trust and rapport between the company and its customers, as customers know that Road Runner Sports is genuinely interested in their success.
Question 3: How does Road Runner Sports’ mission statement benefit employees?
Road Runner Sports’ mission statement benefits employees by providing them with a sense of purpose and direction. Employees know that their work is contributing to a larger goal of helping people achieve their fitness goals. This can lead to increased employee morale and productivity.
Question 4: How does Road Runner Sports’ mission statement benefit the community?
Road Runner Sports’ mission statement benefits the community by promoting health and wellness. The company’s products and services help people to live healthier, more active lives. Road Runner Sports also supports various community initiatives and events that promote fitness and healthy living.
Question 5: How does Road Runner Sports’ mission statement reflect the company’s values?
Road Runner Sports’ mission statement reflects the company’s values of passion, dedication, and customer service. The company is passionate about helping people achieve their fitness goals, and this is evident in everything they do. Road Runner Sports is also dedicated to providing excellent customer service, and this is reflected in their commitment to meeting the needs of their customers.
Question 6: How does Road Runner Sports’ mission statement guide the company’s decision-making?
Road Runner Sports’ mission statement guides the company’s decision-making by providing a framework for evaluating new opportunities and initiatives. The company asks itself if a new opportunity or initiative is in line with its mission statement. If it is not, then the company will not pursue it. This helps to ensure that the company is always focused on its core purpose of helping people achieve their fitness goals.
Summary: Road Runner Sports’ mission statement is a powerful tool that guides the company’s operations, decision-making, and marketing efforts. It helps to ensure that all employees are working towards the same goals, that the company’s actions are aligned with its values, and that the company is always focused on its core purpose of helping people achieve their fitness goals.
Tips for Creating a Mission Statement Like Road Runner Sports
A mission statement is a powerful tool that can guide your organization’s operations, decision-making, and marketing efforts. It helps to ensure that all employees are working towards the same goals, that the company’s actions are aligned with its values, and that the company is always focused on its core purpose.
Here are five tips for creating a mission statement like Road Runner Sports’:
Tip 1: Start by identifying your organization’s core purpose. What is the reason for your organization’s existence? What problem are you trying to solve? Once you have a clear understanding of your core purpose, you can begin to develop a mission statement that reflects it.
Tip 2: Keep it concise and clear. Your mission statement should be easy to understand and remember. It should be no more than a few sentences long and should avoid using jargon or technical terms.
Tip 3: Make it inspiring. Your mission statement should inspire your employees and customers. It should be something that they can rally around and be proud of.
Tip 4: Make it actionable. Your mission statement should be something that you can actually achieve. It should not be so vague or lofty that it is impossible to measure progress.
Tip 5: Get feedback from others. Once you have drafted a mission statement, get feedback from others. Ask your employees, customers, and stakeholders to review it and provide feedback. This will help you to ensure that your mission statement is clear, concise, inspiring, and actionable.
Summary: By following these tips, you can create a mission statement that will guide your organization’s operations, decision-making, and marketing efforts. A strong mission statement will help to ensure that all employees are working towards the same goals, that the company’s actions are aligned with its values, and that the company is always focused on its core purpose.
Conclusion: Your mission statement is an important part of your organization’s identity. It should be something that you are proud of and that inspires you and your employees to achieve great things.
Conclusion
Road Runner Sports’ mission statement, “To inspire and empower people to achieve their fitness goals,” is a powerful statement that guides the company’s operations, decision-making, and marketing efforts. It helps to ensure that all employees are working towards the same goals, that the company’s actions are aligned with its values, and that the company is always focused on its core purpose.
A strong mission statement is essential for any organization. It provides a roadmap for the future and helps to keep everyone focused on what is important. Road Runner Sports’ mission statement is a shining example of how a well-crafted mission statement can help an organization achieve great things.